Red giant launched a very interesting new product during NAB this week. Called “BulletProof“, it is a digital asset management system for video. Actually, that description really doesn’t do it justice, as it’s much more than that. It’s been designed to solve some of the problems that modern tapeless digital cameras present, from organising and metadata management to basic colour correction and transcoding. In many ways it’s like a version of Lightroom for video.
Stu Maschwitz over at ProLost has a good run down of the features and there’s a great video interview with Stu from the guys at Fresh DV on his site in which he explains some of the features and shows off the software. It looks great if you’re a video professional, or even a photographer stepping up into video. They are accepting requests to join the public beta programme now and the software will eventually sell for a very reasonable $199 when it is ready.