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Embrace Your Inner Fanboy

I finally finished reading the Steve Jobs biography last night. While some have criticised the writing of Walter Isaacson, I have to say I enjoyed it. What’s more I come away from reading it with a new found respect for both Jobs and Apple. On the flip side of that though, I feel angry about the amount of rubbish and nonsense that is written every day about this greatly misunderstood company. I feel that this cacophony has robbed the technology industry, or at least the reporting on it, of much of the passion and enthusiasm that it once had.

For me personally, I used to love writing about technology. On my personal blog, I used to write with passion and intensity whenever I found a topic that interested me. I wrote a lot about Apple in particular, but I had begun to notice that over the last few years I have found it harder and harder to work up the enthusiasm to write like I used to. Recently I had started to give things another shot, but I am still finding it difficult. Something has been bugging me about my writing, and about the subjects I once loved, and having finished the book, I realise now what that is.

There is an awful lot of stupid nonsense being written in the technology web these days, about Apple in particular. It’s not just the company though. The diatribes have been increasingly targeted at Apple’s fans as well. Having failed to influence others about the company that they despise, those who are anti-Apple for whatever reason now seem intent on attacking Apple’s fan base as well. I don’t like my writing any more because it seems that I have made the mistake of responding to it. In fact responding to this constant stream of, what can only be described as bullshit, seems to be most of what I’ve been doing lately and I hate it. It’s negative and unpleasant and it sucks the joy out of the subjects I used to love. Unfortunately it also seems to be the dominating emotion running through much of the technology web and press these days.

I have long held a disdain for certain technology blogs. I’m not down on blogging in general, but those publications that hide behind the term “blog” to get away with shameful journalistic practices and fundamental lack of both ethics and responsibility. The wider blogosphere bears some responsibility too though, especially when it comes to Apple. It seems that these days facts and rationality get lost in a sea of re-commenting and re-blogging.

The pattern is probably all to familiar to you. Someone writes something stupid. This gets picked up by other blogs, and what started as an opinion or a suspicion gets quickly presented as fact. People who don’t know any better or are too lazy to find out, believe it, and get outraged over something that was just a suspicion or a theory. Suddenly this outrage is now the story. This spreads like a virus, because much of the tech news now is made up of blogs re-posting and commenting on other what other blogs have already re-blogged and commented on. It’s a wordpress fuelled circle of life kind of thing. And yes, I’m as guilty a the next person.

Somewhere along the way the original intention of what has now become the mythical original post (if you can find it) is lost in the faux outrage and wave of accusations and counter accusations. It’s like the evolution of folk tale played out in super speed and in record time by thousands of computers all across the web. Instead of stories handed down through generations, each one slightly more colourful than the previous, it’s blog posts re-posted, each one slightly less factual. The reality of subjects has become ever more distorted by the echo chamber of the internet, by the few who have an axe to grind and the masses who love to tear down the successful.

And that seems to be the driving force right now, especially when it comes to Apple. As the most successful company in the world, it generates the most resentment and desire to tear it down. More and more people are buying Apple products, and clearly a great swath of the world loves what Apple does, yet you wouldn’t know that when you read about it. Yet despite this, the most valuable company in the world is constantly perceived to be one step away from total failure, and one decision away from being satan’s first cousin. In my opinion, never has the reporting of a company been so at odds with the sentiment of real people on the street. If it was a scientific rule it would be that the amount of bullshit written about a company or person is inversely proportional to the amount of success he, she or it has.

Of course, someone will say one of two things about this argument. Either “why are you defending a big corporation” or “You’re just a crazy fanboy”. This line of reasoning has become the de-facto response for the purveyors of the negativity. It’s a get out of jail free card that allows you to write anything you want no matter how false or how nonsensical, and if anyone disagrees with you then they are just confirming the stereotype of the crazy fanboy. It’s ingenious in a way, but like much of tech blogging, its not original. It’s the same technique Fox news uses to demonise the “Mainstream Media” and get away with saying whatever they want. In fact if you look at the devolution of the tech news blogosphere over the last few years it directly mimics the kind of nonsense taking place in the regular media.

The most extreme example of this that I saw recently was when Josh Topolsky accused MG Seigler and John Gruber of engaging in “class warfare” because of a negative review of an Android product. It was an argument that was so completely and utterly ridiculous that no sane person would have ever believed it, yet on the technology web it spread like wildfire, and hoards of commenters on Topolskys “The Verge” applauded his gusto for standing up to the “crazy fanboys”.

The worst about this approach is it works. People temper their opinions and thought to give the appearance of balance. To appease those crying “fanboy” they will tone down reviews and ignore facts so as to appear unbiased. As John Gruber once put it: “Grading on a curve”. The problem is though, that for the people they are trying to appease, balance isn’t what they are looking for. They see the absence of bias as bias. In their minds unless you take their skewed view then you are biased. To be balanced to the far out views of one group, you have to sacrifice any reason or argument that puts you in the centre, because to them the centre is biased. Capitulating to this way of thinking just sucks you in and skews the perception of reality to those who no longer have a grounded reality to judge from. And this is true, not just of the technology media, but the wider world of reporting and news.

Of course, not every corner of the tech blogging is bad. Not everything is negative and demonising. I’m not trying to vilify all blogs. This isn’t an argument against bloggers per se. This is a blog right here. There is certainly great work being done by both big media organisations and tech bloggers, but it’s getting harder and harder to find the wheat from the chaff.

Responding to it just makes things worse. That’s the mistake I made. You end up sounding like a crazy old man standing on your porch shouting at “those damn kids” to get off the lawn. This just further proves the point of the hate pedlars. (And yes, I see the irony because that’s what I’m doing right now) Nope, instead it’s time to think differently. It’s time to stand up to the bullies of the technology world, not by trying to reason with them, or correct their nonsense, but by not giving up on the passions for which you stand and believe in.

It’s time to fight back by changing the game. If I want to write good things about Apple, its products or technology, then I’m not going to apologise for it. Not any more. If you want to call me an “Apple Fanboy”, then I embrace your insult as a badge of honour. I love Apple’s products so I’m not going to try and pretend that doing so is some great controversy.

I want to go back to a world where you could open your RSS reader first thing in the morning and there were more positive articles than negative… Where you could read about the latest Mac or Printer or Headphones without having to trawl through a sea of moaning and paranoia… I want to be enthusiastic about the technology world again. I’m not saying that people can’t criticise or speak the truth when companies do the wrong thing, or release bad products, but it’s time to stop putting a negative spin on absolutely everything. It’s time to stop reporting every success as a secret failure, every bug as a hidden conspiracy, and every development as really a setback. And for those that do, ignore them. Commenting on their nonsense is what they want. It just feeds the animal.

For me it starts right here. From now on, I’m not going to respond to the bullshit. Im not going to point out the stories that point out the comments that point out the stupid nonsense someone has somewhere re-blogged from someone else. It’s time to stop feeding the beast. I’ll be critical where it merits, but it’s time to bring the enthusiasm back.

This humble little blog might not have an influence in the rest of the world, but I don’t care. I do this for me and the few people who like reading my thoughts and opinions, because if I don’t like reading them, then how can I expect you to? Big things start small, and if I can do one small thing, then I will have achieved something, even if it’s just for me.

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Apple Hires New Head of Retail

From Apple’s PR:

Apple® today announced that John Browett will join the company as senior vice president of Retail, reporting to Apple CEO Tim Cook. Browett comes to Apple from European technology retailer Dixons Retail, where he has been CEO since 2007. Beginning in April, he will be responsible for Apple’s retail strategy and the continued expansion of Apple retail stores around the world.

“Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met,” said Tim Cook, Apple’s CEO. “We are thrilled to have him join our team and bring his incredible retail experience to Apple.”

Prior to joining Dixons Retail, Browett held a series of executive positions at Tesco plc including CEO of Tesco.com.

I have to say, I wouldn’t consider Dixons and Tesco bastions of customer service.

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By Focussing On Apple, The New York Times Sidelines Bigger Issues With Manufacturing in China

Last Wednesday the New York Times published a fairly scathing report about the conditions inside the Chinese factories of Foxconn and others. Foxconn is one of Apple’s main suppliers and the company that builds the iPhone and iPad. It also builds a lot of other popular consumer electronics. Unsurprisingly the story has set the web on fire with people understandably shocked by what they read. The problem with the story though, and the reaction that followed, is not so much about what the story contains, but rather what it doesn’t.

Published a few days after Apple announced record earnings, it is pretty clear that it has been timed to capitalise on the hype surrounding Apple. In a way, you can appreciate why the writers would do that: to put a spotlight on what is a very important issue. Unfortunately the side effect of that focus is a very unbalanced report that hides the bigger issue here. This isn’t an Apple problem but a problem with the whole electronics industry and our consumer society in general.

I want to make it clear that I don’t condone the conditions in these factories and this is in no way an attempt to absolve Apple or anyone else. I know this will be seen as a “typical fanboy response” defending Apple, but the reason that I find fault with this exposé isn’t really about Apple though. It is about journalism and the impact that it can have when a publication with the weight of the New York Times doesn’t do a subject justice.

The root of the issue with this article is that it unjustly focusses on Apple and neglects the fact that virtually all major electronics companies use these factories in China. This is only given a passing mention in the article in a single paragraph. As Devin Coldewy from Tech Crunch points out:

Something the article only fleetingly acknowledges is that Foxconn is used by most of the major electronics brands in the world. Samsung, Microsoft, Amazon, and the rest all contract with Foxconn to manufacture, assemble, or finish their products. The threatened mass suicide the other week was, in fact, at an Xbox production facility.

Apple has arguably done more to address the responsibility of its suppliers than any of the other major manufacturers that use Foxconn, but this is not addressed in the article at all because it is written in a way that, intentionally or not, implies that this is primarily an Apple issue. It mentions that Apple has published a report on its suppliers and some of the other steps it has taken, but the article’s writers fail to put that in perspective by showing what other companies have or haven’t done.

Tim Cook was understandably furious at the way Apple was singled out. In a letter to employees, published by 9to5 Mac he says:

Any suggestion that we don’t care is patently false and offensive to us. As you know better than anyone, accusations like these are contrary to our values. It’s not who we are.
For the many hundreds of you who are based at our suppliers’ manufacturing sites around the world, or spend long stretches working there away from your families, I know you are as outraged by this as I am. For the people who aren’t as close to the supply chain, you have a right to know the facts.

Every year we inspect more factories, raising the bar for our partners and going deeper into the supply chain. As we reported earlier this month, we’ve made a great deal of progress and improved conditions for hundreds of thousands of workers. We know of no one in our industry doing as much as we are, in as many places, touching as many people.

Unfortunately, unlike what the article would have you believe, this is not a simple problem to remedy. Apple can’t simply stop using manufacturers in China because, as the New York Times themselves pointed out in an article published the previous week, no one else can make Apple’s products. The alternative is to simply stop making iPads and iPhones, shut up shop and go home. I’m sure that notion appeals to many out there who have a grudge against the Cupertino company for one reason or another, but that won’t solve anything either. The problem goes far beyond simple commerce and is as much a geo-political issue as anything else.

The government in China bears as much responsibility as any of Foxconn’s customers. Unfortunately an American company can’t start dictating terms to the Chinese government. Again, the article does nothing to show the context. An entire lengthy exposé attacks Apple for not doing enough, but never once tells us how it compares to the rest of the industry. The article also makes the dubious claim that Apple could change things if it wanted to. It implies that it has all the power in the relationship with suppliers, but the article from the previous week strongly contradicts that.

Regardless of the accuracy of the facts in this piece, which for the most part I don’t think anyone is disputing, the big issue with this article is about balance, and in this case I think the lack of balance is dangerous.

By holding only Apple’s feet to the fire and only focussing on Apple’s role in the situation, the New York Times in effect let everyone else off the hook. I understand that Apple is a leader in the industry, but this should have been about the whole electronics industry and not just one company. It isn’t about fairness to Apple but about a fairness and duty to ones readers. This could have been an exposé of the dark side of our consumer electronics addiction, but it instead paints a misleading picture of a single tyrannical company acting alone.

The problem with this approach is that people seem to think that punishing Apple will assuage their conscience. Meanwhile the rest of the industry keeps exploiting workers and everyone goes back to not caring. The New York Times gets a sensational article and lots of attention, but the situation won’t change and may even be made worse.

Think I’m exaggerating? Already some people have come out calling for a Boycott of Apple products as the Guardian reports. While this is clearly a knee jerk reaction, it won’t solve anything. Unless you boycott every product made in China, boycotting Apple would have no effect. If anything it would only serve to hide abuses committed by the rest of the industry. Apple is being singled out for its role in these abuses while simultaneously not being given any credit for the leadership it has shown on this matter. As Jim Dalrymple at The Loop points out:

We can’t simply ignore the problems that arise in manufacturing the devices we love to use, but we can’t throw the blame at Apple’s feet and demand they do more. At the very least the reporters blaming Apple should contact the other companies and ask what they are doing to solve these problems.

But why is the focus so strongly on Apple in the first place? In an interview with CBS News, Mike Deasy (A comedian who is somehow being treated as an “expert” in this story) says the reason the focus is on Apple is because Apple is a leader in the industry. The reality is more likely that any story that tarnishes Apple in any way always generates lots of sensation and attention, regardless of the veracity of the actual story.

It is an important issue to raise consumer awareness about but my fear is that unfortunately it will become a rallying cry to those who already have a dislike for Apple to hammer home their views. If groups do organise a boycott of Apple (which is unlikely), everyone may think that they have claimed a great victory for workers rights, but instead conditions in China won’t improve, and the factories will keep churning out electronics for other companies who have been far less vigilant at dealing with supplier abuses than Apple. The issue will go away in the publics attention while nothing will have been achieved.

If the New York Times had shone its spotlight across the whole electronics industry it would have been a lot harder to hide the bigger issues behind a single scapegoat. It will only serve to damage Apple and not Foxconn, while giving the rest of the companies who produce goods there a free pass to keep exploiting while the worlds media attention focuses on the wrong side of the story.

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Starbucks Drive Through Built From Shipping Containers

Starbucks Drive Through

Starbucks builds a beautiful Drive Through Store by re-cycling old shipping containers. From Protein:

The store was designed by in-house architects and at 448 square feet is similar in size to standard stores with room for three baristas to work. The new store is part of a company initiative to increase sustainability in retail design and reduce energy use and operational costs. Although it’s a one-off for now it’s something that could be rolled out across more locations in the future.

Read the full story on Protein.

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In Attempting to Preempt it, Competitors are Creating the Ideal Market for an Apple Television

It seems to me that over the last few years, in trying to make TVs better, manufacturers have made them much worse. The hope that 3d would be the saviour of TVs has come and gone and now companies seem to be pinning their hopes on connected TVs. The flurry of rumours that Apple is planning to enter the television business has sent existing TV makers scurrying to prove that they can best anything that Apple can make. Without knowing Apple’s plans though, their attempts are at best a shot in the dark.

The current idea on how best to preempt Apple’s potential entry to the TV market seems to be the kitchen sink approach. In other words throw everything you can at it, in the hope of out-speccing any television set that might come from Cupertino. But consumers want less complexity in their TVs, not more.

Apple has had great success with reducing complexity and simplifying products, and yet despite that success, other companies still can’t seem to accept that simplicity in a consumer electronic product is a valid approach. In fact many don’t seem to even realise that it is Apple’s approach at all.

Samsung’s Australian “Director of Audiovisual” Philip Newton recently made disparaging comments about a potential TV from Apple:

When Steve Jobs talked about he’s ‘cracked it’, he’s talking about connectivity – so we’ve had that in the market already for 12 months, it’s nothing new, it was new for them because they didn’t play in the space. It’s old news as far as the traditional players are concerned and we have broadened that with things like voice control and touch control; the remote control for these TVs has a touch pad.

Clearly he’s just spinning the hype about a potential Apple entry to best serve his own company’s goals, but the remark also shows a clear lack of understanding about what has made Apple successful in the first place. It also demonstrates that competitors have no idea as to what Apple’s approach will be. If you understand Apple at all you will know that it won’t be just about “connectivity”. It is especially ironic to hear this from a Samsung executive, given how good Samsung is at copying Apple. (I’m sure we will see a dramatic change of opinion if Apple does release a television.)

But he is right about one thing: we have had these connected TVs for months, but consumers haven’t warmed to them. Adding voice and touch control won’t fix what is a bad foundation. Unless the underlying issues with TVs are dealt with, the current “connected TV” approach will just continue to annoy customers. Instead of asking what consumers want in a television, manufacturers are trying to shove content and services at consumers, while making it harder for people to get to the content that they actually want to watch.

The irony is that the more other manufacturers try to preempt what Apple might do, the more they create a market for an Apple television to succeed.

For example, I have a pretty nice Sony “connected” TV. It has a great screen and overall it’s a good set, but there are things about it that drive me absolutely nuts. For a start it has to boot up. Call me old-fashioned, but I want my TV to work the second you turn it on. I don’t want to have to wait twenty to thirty seconds before I can change inputs or switch channels. When you do get to operate the controls, instead of a simple way to switch between inputs there’s a complex menu that is slow, unresponsive and completely un-necessary. As for the connected elements, I tried them once, but they were so slow and clunky that I have never used them since. And seriously, do we really need to have splash screens on TVs ?

Already, there is at least one thing about my example that an Apple television would probably address. The company has already demonstrated that it understands that people don’t want to see boot screens, as it has gone to great lengths to create an “instant on” experience in both its iOS devices and its computers.

Will apple make a television? Who knows. It does seem likely, given that the amount of chatter about it is pretty much at the point it was before the iPad was announced. Then again, it might not. Considering the increasingly ridiculous attempts to “improve” televisions by traditional manufacturers, it will certainly be nice to see someone take a fresh approach.

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NASA Posts Restored Gemini Photos

Image from Nasa Gemini Mission

Astronaut Outside Space Capsule

NASA has added hundreds of restored recently restored images from the Gemini missions to its online archives. There are some amazing shots of man’s early spaceflight missions and all are presented in pristine quality and high-resolution. Well worth a look.

Via Boing Boing

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Belkin’s New Logo: Mr. Pip

Brand New has a good article looking into the re-design and re-branding of the consumer electronics giant Belkin. I have to say, I really like the new logo. It’s fresh, youthful and energetic and gives the company’s products a new sense of class.

The article has some interesting insight into what went into the decision processes when designing the new brand. It’s well worth a read.

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The Problem with Android OS Fragmentation

Developer Jon Evans on Tech Crunch describes the problem succinctly:

… Device fragmentation is just an irritation.

OS fragmentation, though, is an utter disaster. Ice Cream Sandwich is by all accounts very nice; but what good does that do app developers, when according to Google’s own stats, 30% of all Android devices are still running an OS that is 20 months old?

Considering that it is becoming more and more apparent that handset manufacturers don’t particularly care about providing updates to the software on their phones, (why give a free upgrade when you can “encourage” people to buy a new phone) this problem is going to get worse and worse for developers. Unless of course Google changes the terms of the licence agreement to force them to provide updates, but I don’t see that happening. And, considering the OS is open source anyway, Google couldn’t really force them, even if it wanted to.

But hey, at least it’s open, right?

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What An Ingenious Way To Sell A House

The house is featured on a new website Cabinbee.com, operated by property agents and auctioneers James B McDonnell & Co., which asks would-be bidders to pay €50 in order to submit a bid for a property.

However, the winning bid will be the lowest unique bid. (For example, you can bid 1c if you like but if someone else also bids 1c, then the bid is not unique). Bidders are advised not to bid over €500. The winning bid is announced once 6,000 bids have been received to the site.

Basic calculations would suggest that the process should pull in a gross total of €300,000

This is very clever. The person selling the house get’s the full price, and no one has to take out a mortgage to buy it. It’s crowd sourcing the property market.

Via The Journal

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Welcome to the new and improved Technology Geek

The Technology Geek has been given a bit of a makeover. If you’re reading this on the RSS feed, you should click on through to the site and check out the new look. Not only has the theme changed but the blog is now run on its own server and powered by WordPress. It’s a complete re-boot so all the older posts are no longer here. They are still online though, and you can find them on Tumblr.

If you’re new to the site you might be wondering what this is all about. “Why another technology blog?” I hear you ask. the answer is simple. I was fed up of the ones that are out there. It seems that to write about technology you must have two criteria: a)  You must be sarcastic and childish about the topics you are writing about and b) you must hate Apple. Or at the very least have a healthy mistrust for the company and a dim view of its customers. Personally I find this dismissal of Apple users very off-putting on most blogs. The irony is that Apple users are often derided as fanatical and cult like, and yet the degree to which blog writers will go to give the appearance of not having an Apple bias often borders on the ridiculous. Those who dislike Apple seem to have such an ideological hatred for the Company and its customers that anything we have to say is dismissed without ever giving the arguments any merit or even a fair appraisal. After all, Apple fans are just deluded fanboys corrupted by Cupertino’s powerful PR machine, so anything they say must be deluded too, right?

I for one am sick of being pigeonholed and stereotyped like that. It’s possible to like Apple products and have an opinion, even when it comes to technology. While some will no doubt argue that this blog too has a pro Apple bias, I prefer to think of it as a pro-reason bias, or a pro-fact bias.

This is also not trying to be like Engadget or Gizmodo in any way. It’s not trying to catch every news story or every press release. Instead we present a curated, quirky and interesting collection of news and opinion. We will point out nonsense and  inaccuracies in other news sources and we will happily admit when we are wrong.

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The Technology Geek’s Predictions for Apple in 2012

Every year at this time it is customary for people to make predictions about their favourite topics for the year ahead. While some people might object to this as needless pontificating, at the end of the day it’s all just harmless good fun. My favourite subject of course is Apple, so, without further ado, here’s my look into the crystal ball for 2012 and what it might hold for the Cupertino company.

Apps on the Apple TV

I think this might well be the year that Apple takes the Apple TV up a notch. While some are predicting a full blown TV from Apple, personally I suspect it will more than likely be a revised Apple TV box, Apple TV software or both. Even if Apple does get into the TV business I suspect whatever software is on the TV will be the same as what’s available in the set top box.

I really do think it’s time for the Apple to start accepting Apps for the Apple TV though. There are so many potential good uses. For example, with so many local TV channels around the world producing their own player Apps, this alone is a reason to allow apps. There are dozens of other things that would make great TV bound Apps too. having said that, I don’t think there should be iPad or iPhone apps running on the TV as it would be pointless, but a dedicated API and guidelines for official Apple TV apps would be great, and I think the time has come to put this in motion.

All New Mac Pro

While there has been lots of speculation regarding the future of the Mac Pro, I don’t believe that Apple will kill it just yet. At least I hope they don’t. People have argued that the sales have declined and it’s not worth Apple’s time continuing the product, but you could equally argue that perhaps sales have declined because its has been so long between revisions.

The other claim is that a thunderbolt equipped iMac is all you need because thunderbolt solves everything. This isn’t really true though, at least not yet anyway. Even if you leave expandability out of the equation there are many industries that simply require the power of the Mac Pro, and the iMac just doesn’t cut it. 3D Animation, Rendering, Data Compression and so on all require the fastest processors available, and as good as a quad core i7 is, it doesn’t hold a candle to a 12 Core Xeon.

You can argue that these are just niche markets, but they are still large enough to support a high margin/lower volume range of products. If Apple abandons these markets, it will force the people who work in these segments to have to leave the Mac altogether and go back to Windows. As Apple has a strong connection with many of these industries, and probably uses Mac Pros in their own internal production houses, (not to mention for movie trailer compression and probably even video compression for the iTunes store) I just can’t see them killing the product line right now. I could very well be wrong, but I hope not.

The only other solution would be to allow a limited number of companies to license OS X to fill in the gaps in Apple’s product lines and address those niche markets, but that is a whole other discussion.

New iPad & iPhone

Duh

Final Cut Pro 10.1

I was one of those horrible people who spoke out about how bad FCPX was and how badly Apple botched the launch when it was released. Needless to say I got an earful from all those who know better, yet strangely never worked a day in the video industry in their life. Damn all of us pesky video professionals beating up on poor old defenseless Apple.

Anyway, all joking aside I suspect (or at least hope) that the first major revision will be released which will go a way towards repairing some of the damage the FCPX launch did to Apple’s market share in the pro video space.

Aperture X

I’m hoping Apple releases an updated version of Aperture this year. I’m also hoping it won’t be called Aperture X but given that they called the latest version of final Cut Pro, FCPX, I’m not entirely optimistic on that one.

Aperture has fallen a little behind the curve when it comes to certain technologies which are now prevalent in the image editing space, so it would be great to see Apple address some of the shortcomings of its pro photography software. It’s been quite a while too since it has seen a major revision too, so it’s more than due for an upgrade. As an avid fan of the software (I even run a blog dedicated to it) I really hope a new version is released soon.

New Macbook Pro

This is a commonly rumored probability for 2012. The Macbook Pro, while a great design, has been upstaged by it’s little upstart cousin, the MacBook Air. I suspect the rumors will come to some sort of fruition and the company will launch an optical drive-less MacBook pro this year. At the very least we will see a 15” Air.

This will undoubtadly prove controvercial (doens’t everything Apple does prove controvercial to the blogosphere at some point?) as lots of people complain that they need their optical drives, while simultaneously trying to remember the last time they actually used theirs

Tim Doesn’t Disappoint

Ever since Steve Jobs unfortunate passing there has been much discussion as to whether or not the company will continue to innovate. I think this year will show that the company is more than just one man, and we will begin to see Tim Cook put his own stamp on the company.


So, that’s aout it for my predictions really. I get a sense from reading some blogs that they don’t expect this to be too exciting a year from an Apple product point of view, but I’m hopefull that this will be one of their best years yet. I know that sounds like rabid fanboy speak, but I really do. At least I hope so. My wallet on the other hand hopes it’s a boring year.

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